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Grdina even went one step further, adding that even releasing HD DVDs at this point isn't necessarily a sound business decision.
"It's just not lucrative to make HD movies at the moment. Right now, you're basically doing it just to say you have it. The players are still really expensive and most people don't even have a way to watch the content."
While HD DVD certainly seems to have its foot in the porn industry door, Vivid Entertainment, another high profile adult movie studio, announced plans to release on Blu-ray later this year, or at least to begin burning to the format.
Steve Hirsch, who is head of Vivid, said he will also be using the HD DVD format due to its greater market saturation. But he also said the studio will begin burning to Blu-ray as soon as it's feasible (i.e. affordable).
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